TCB GOOGLE ADS COURSE

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ADDMISSION GOING IN TCB INSTITUTE OF GOOGLE ADDS COURSE IN ONLINE ( IS09001:2015 CERTIFICATE & GOV REGISTED )

COURSE DURATION – 1 MONTH

SYLLABUS

Google Ads Marketing Course Syllabus

Class 1: Digital Marketing & Google Ads Basics

Class 2: Google Ads Account Setup & Structure

Class 3: Keyword Research & Targeting

Class 4: Search Ads Campaign Creation

Class 5: Bidding, Budget & Quality Score

Class 6: Display & YouTube Ads

Class 7: Conversion Tracking & Optimization

Class 8: Practical, Certification & Freelancing

What Is Google Ads?

Google Ads is an online advertising platform developed by Google that allows businesses to show ads on Google Search, YouTube, Gmail, and millions of partner websites and apps. Through Google Ads, businesses can promote their products or services to people who are actively searching for related keywords. Advertisers only pay when users click on their ads or take a specific action, making it a cost-effective and measurable marketing tool.

Why Is Google Ads Important?

Google Ads is important because it helps businesses reach the right audience at the right time. When potential customers search for products or services on Google, ads appear at the top of search results, increasing visibility and website traffic. It offers precise targeting based on location, interests, keywords, and devices, ensuring better conversion rates. Google Ads also provides detailed performance reports, allowing businesses to track results, control budgets, and optimize campaigns for maximum return on investment (ROI). This makes Google Ads a powerful and essential tool for business growth in the digital world.

Why Choose to Learn Google Ads?

Learning Google Ads is a smart choice because it is one of the most powerful and in-demand digital marketing skills today. Millions of businesses use Google Ads to promote their products and services, creating strong career and business opportunities for trained professionals.

Google Ads helps you understand how online advertising works and how to reach customers who are actively searching for solutions. By learning Google Ads, you can drive instant website traffic, generate quality leads, and increase sales for any business. It also allows you to control advertising budgets and measure real results through data and analytics.

For students, freelancers, and entrepreneurs, Google Ads opens doors to high-paying jobs, freelance projects, and business growth. It is a practical, results-oriented skill that delivers fast outcomes, making it an excellent choice for anyone looking to succeed in digital marketing.

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